Who We Are

OUR NAME

There are 44 speech sounds in the English language which help people to distinguish one word or meaning from another.

THE 44 SOUNDS strives helping our adult clients to hear all 44 sounds and as a result to get:

• • maximin speech understanding
  • maximum audibility
  • maximum listening comfort

OUR STORY

Millions of healthy and active people are unable to enjoy life, friendship, family relationships, listen to music, learn languages, or have a job they like, only because they can not hear. They lose the feeling of being alive and be a part of the living world, fall into depression, anxiety, and sleep disturbance. They are perceived by society as “dull and unsocial”. If you are a nurse, teacher, or front desk worker, working without hearing aids is impossible. But Hearing aids don’t work by themselves, they are a part of the treatment. Hearing loss is overly complex, and it requires time and effort working with a practitioner to get the right fit, the right program, the right wearing schedule and learning curve to overcome years of auditory, linguistic and cognitive withdrawal.

We and our clients are serious about the value-based treatment of hearing loss, not shopping for the best hearing aids. We listen to our clients to know what to offer. We turn the light on and open a map with direction for people who are dissatisfied with previous experience, bored to get the same poor result and curious to find a right solution to their problems with hearing loss. We focus on people who want to fill their bucket of dreams : belonging, participation, community, piece of mind , respect, independence, security, safety.

Our commitments to you

You will be treated with honesty and respect avoiding any misrepresentation of the hearing aid’s performance, appearance, benefits, elements, or use.

We provide unlimited support, counselling, advice and education.

Our team will return your call within one hour and will always speak to you in plain English.

We are here to offer emotional support and guidance.

We are passionate about improving your ability to fully communicate with other people and restore your relationships with your family, your co-workers, and your friends. Together we will end the loneliness and isolation associated with hearing loss.

We guarantee the return for cash-back within 28 days. It allows you to return your aid and get all your money back if you are not satisfied with our service within 28 days of the trial period.

Your information will not be released (even to family members) without your prior consent and only to those involved with your hearing health

My Story

Ever since I was a little girl, I’ve loved people. I love chatting with them, being around them, and taking care of them—it has always fulfilled my soul. I’ve always wanted to repay the kindness that was shown to me. 

High demand, the feeling of making a difference and the constant opportunities to focus on others, motivated me to choose the career of the health care provider. Hearing care includes not only meeting my client’s physical needs but emotional, social and spiritual needs as well. My role is to not only be a hearing caretaker but, in some circumstances, be a friend, a confidante and a trusted adviser. 

I became a hearing aid practitioner by choice, but before it, I had a few twists and turns in my career choices. 

I started out as a biology major. I studied human physiology because at that time, I was full of dreams and desperately wanted to become a psychologist but was not accepted into the program. Biology was the alternative choice for me at that time and I always love human science. At the end of my last year of school, I was involved in group research in the field of physiology and very quickly understood that I’m not a scientist by nature and science disconnected me from people. 

A few months before my graduation, I was already working at a film company as a practical assistant in the formulation of scientific facts and its conceptualization. Another year and I was a film producer. That was a great time. 

Then against all odds, I dropped from the successful but pointless race in the film business, got married, moved abroad. I learned Dutch and worked as a supervisor in-store in Amsterdam and raised my first child. 

When I had free time, I found myself reading my old books on anatomy and physiology, and really wanted to connect it to a profession that can help people not only get healthy but stay healthy.  

After another couple of years moving around the world, having my second child in the UK, I ended up in Canada in the hearing aid program at MacEwan University.  I was happy to get my diploma, but I was also anxious about where I could gain work experience.  I worked in 4 different hearing clinics with different business structures: a big corporation, a manufacturer retail store and small family clinics.  

Unfortunately, they offered limited ability to learn, and grow, pushed me to work more for less time, but I wanted to create my own plan for work, build a service that reflects my goals, not become a money making machine. Being able to work closely with the people that matter and offer tons of value at a more realistic price is what I am all about.  

Now I run my own clinic and try to make the world a little bit better, smarter, and even a bit more fun. 

I know I was built for the profession of care, but it took me a long time to find it out. I am a practitioner because it was there all along. I love my profession. When you are in the right place at the right time for the right purpose, nothing could be more perfect than that. 

Throughout my life, I’ve had the great opportunity to work in many different fields. First time. I can really say it’s not a job, it’s a calling. 

I’m here to help people who admit their loss and are ready for the change, who are ready to sign up for a journey.